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Bricks&Tiles: Revolutionizing Real Estate Investment One €50 Tile at a Time

Unlocking Global Real Estate Access Through Blockchain-Powered Fractional Ownership

/10

Market Potential

/10

Competitive Edge

/10

Technical Feasibility

/10

Financial Viability

Overall Score

Comprehensive startup evaluation

7.5/10

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Key Takeaways 💡

Critical insights for your startup journey

Bricks&Tiles taps into a booming global real estate market projected to exceed $5.8 trillion by 2030 with a 6.2% CAGR.

Fractional ownership via blockchain lowers traditional barriers, appealing especially to younger investors under 40 who seek accessible, transparent investment options.

The platform’s unique €50 Tile model simplifies real estate exposure, making it highly intuitive and scalable across multiple countries.

AI-driven advisory and blockchain transparency create strong trust and user engagement advantages over competitors.

Monetization through transaction fees, premium AI subscriptions, and property partner listings offers diversified revenue streams with scalable growth potential.

Market Analysis 📈

Market Size

The global real estate market is estimated at $4.13 trillion in 2024 and expected to grow to $5.85 trillion by 2030, driven by rising demand for fractional investments and digital platforms.

Industry Trends

Increasing adoption of blockchain for secure, transparent real estate transactions.

Growth in fractional real estate investing as a wealth democratization tool.

Integration of AI for personalized investment advice and property analysis.

Shift towards digital, global, and hassle-free real estate investment platforms.

Rising interest in rental properties, which accounted for 51.4% of market revenue in 2024.

Target Customers

Young professionals and millennials under 40 seeking low-entry real estate investments.

Global retail investors looking for diversified property exposure without legal ownership complexities.

Tech-savvy users attracted to blockchain transparency and AI advisory features.

Property owners and developers interested in listing assets for fractional investment.

Pricing Strategy 💰

Subscription tiers

Basic

$9.99/mo

Access to platform features and basic investment tools.

60% of customers

Pro

$19.99/mo

Includes AI Advisor and advanced analytics.

30% of customers

Premium

$39.99/mo

Priority support, exclusive insights, and early access to new properties.

10% of customers

Revenue Target

$100 MRR

Basic (60%)$69.93

Pro (30%)$59.97

Premium (10%)$39.99

Growth Projections 📈

25% monthly growth

Break-Even Point

Approximately 150 active subscribers within 6-8 months, assuming fixed monthly costs of $3,000 and variable costs of $5 per subscriber.

Key Assumptions

•Customer Acquisition Cost (CAC) of $50 per subscriber.
•Average subscription churn rate of 5% monthly.
•Conversion rate from platform visitor to subscriber at 2%.
•Sales cycle length of 1-2 weeks for premium subscriptions.
•Referral program increases customer acquisition by 15%.

Competition Analysis 🥊

4 competitors analyzed

Competitor	Strengths	Weaknesses
RealT	Established tokenized real estate investment platform with a loyal user base. Strong blockchain infrastructure ensuring secure transactions. Offers direct fractional ownership with legal property rights.	Higher minimum investment thresholds than Bricks&Tiles’ €50 Tiles. Limited AI advisory features. Less intuitive user interface for casual investors.
Ark7	Focus on rental properties with transparent blockchain transactions. Low minimum investments and secondary market for liquidity. Recognized brand in fractional real estate investing.	Primarily US-focused limiting global property diversity. Subscription model less emphasized. Limited AI-driven investment guidance.
Fundrise	Large portfolio of diversified real estate assets. User-friendly platform with strong marketing presence. Offers both eREITs and eFunds for investment.	Not blockchain-based, limiting transparency and transaction automation. Higher fees compared to Bricks&Tiles’ low platform fees. Less granular fractional ownership units.
Traditional Real Estate Investment Trusts (REITs)	Regulated and widely recognized investment vehicles. Liquidity through stock exchanges.	Lack of direct property exposure and less transparency. Higher entry barriers and less flexibility.

Market Opportunities

Offering ultra-low entry points (€50 Tiles) to attract younger and less wealthy investors.

Leveraging AI to provide personalized investment advice and increase user retention.

Expanding global property listings to diversify investor portfolios.

Building a transparent, blockchain-logged transaction and payout system to build trust.

Creating a community-driven platform with gamification and social sharing features.

Unique Value Proposition 🌟

Your competitive advantage

Bricks&Tiles democratizes real estate investing by transforming properties into affordable €50 digital Tiles, enabling anyone worldwide to earn from property income and appreciation with unmatched transparency, simplicity, and AI-powered guidance — all secured on blockchain.

Building AI startups?

You can speed up development time 10x using our 12+ Next.js AI templates.

🚀
12+ AI Templates
Ready-to-use demos for text, image & chat
⚡
Modern Tech Stack
Next.js, TypeScript & Tailwind
🔌
AI Integrations
OpenAI, Anthropic & Replicate ready
🛠️
Full Infrastructure
Auth, database & payments included
🎨
Professional Design
6+ landing pages & modern UI kit
📱
Production Ready
SEO optimized & ready to deploy

Distribution Mix 📊

Channel strategy & tactics

Social Media Advertising (Instagram, TikTok, LinkedIn)

35%

Targeting young professionals and millennials who are active on social platforms and interested in innovative investment opportunities.

Create engaging video content explaining €50 Tiles and fractional investing.

Leverage influencer partnerships in finance and tech niches.

Run targeted ads focusing on financial inclusion and ease of investing.

Content Marketing & SEO

25%

Building authority and organic traffic by educating potential investors about fractional real estate and blockchain benefits.

Publish blog posts, guides, and case studies on fractional real estate investing.

Optimize for keywords like 'fractional real estate investment', 'blockchain property investing'.

Host webinars and AMA sessions with real estate and blockchain experts.

Partnerships with Property Developers and Financial Platforms

20%

Expand property listings and tap into existing financial user bases through strategic collaborations.

Offer co-branded listings and referral incentives.

Integrate with financial advisory platforms for B2B growth.

Attend real estate and fintech conferences to network and onboard partners.

Community Building & Referral Programs

15%

Foster a loyal user base and encourage viral growth through rewards and social engagement.

Launch referral bonuses for both referrer and referee.

Create online forums and social groups for investors to share experiences.

Gamify investment milestones with badges and leaderboards.

Paid Search & Retargeting

Capture high-intent users actively searching for real estate investment options.

Run Google Ads targeting keywords related to fractional real estate.

Use retargeting ads to convert website visitors into investors.

Target Audience 🎯

Audience segments & targeting

Millennial and Gen Z Investors

WHERE TO FIND

InstagramTikTokReddit (r/investing, r/realestate)YouTube finance channels

HOW TO REACH

Short, engaging educational videos

Influencer collaborations

Interactive webinars and live Q&A sessions

Global Retail Investors Seeking Diversification

WHERE TO FIND

LinkedInFinancial forums (e.g., Bogleheads, Seeking Alpha)Investment newsletters

HOW TO REACH

In-depth blog content and case studies

Targeted LinkedIn ads

Partnerships with financial advisors

Property Developers and Real Estate Partners

WHERE TO FIND

Real estate trade showsFintech and proptech conferencesIndustry LinkedIn groups

HOW TO REACH

Direct outreach and networking

Co-marketing campaigns

Sponsored content in industry publications

Growth Strategy 🚀

Viral potential & growth tactics

7.8/10

Viral Potential Score

Key Viral Features

•Micro-investment €50 Tiles encourage social sharing of ownership milestones.

•Referral bonuses incentivize users to invite friends.

•Gamification elements like badges and leaderboards foster community engagement.

•AI Advisor personalized tips create shareable success stories.

•Blockchain transparency builds trust and encourages word-of-mouth.

Growth Hacks

•Launch a social media challenge where users share their first Tile purchase story.

•Create a leaderboard contest rewarding top referrers with free premium subscriptions.

•Partner with finance influencers to showcase real-time investment returns.

•Develop a viral calculator tool showing potential earnings from Tiles to share on social media.

•Host live investment webinars with interactive Q&A to build community buzz.

Risk Assessment ⚠️

5 key risks identified

Regulatory challenges around fractional ownership and blockchain assets.

60%

Could delay platform launch or limit market access.

Engage legal experts early, ensure compliance with KYC/AML, and adapt platform features to local regulations.

Market adoption slower than expected due to investor skepticism.

50%

Reduced user growth and revenue generation.

Invest heavily in education, transparency, and user testimonials to build trust.

Technical challenges in blockchain integration and platform scalability.

40%

Potential downtime or security vulnerabilities.

Use proven blockchain frameworks, conduct rigorous testing, and implement robust security protocols.

Competition from established fractional real estate platforms.

55%

Market share erosion and pricing pressure.

Differentiate through ultra-low entry points, AI advisory, and superior user experience.

Economic downturn impacting real estate market performance.

45%

Lower returns for investors, reducing platform attractiveness.

Diversify property portfolio globally and focus on rental income properties with stable cash flow.

Action Plan 📝

5 steps to success

Conduct detailed legal and regulatory review for target markets to ensure compliance.

Priority task

Develop MVP focusing on blockchain transaction logging and €50 Tile fractional ownership.

Priority task

Build AI Advisor prototype and integrate with investment platform for personalized guidance.

Priority task

Launch targeted social media campaigns and influencer partnerships to build early user base.

Priority task

Establish partnerships with property developers to onboard diverse, verified listings.

Priority task